McDonough Braungart Design Chemistry is a product and process design firm dedicated to transforming the design of products, processes, and services worldwide.

The firm was founded in 1995 by William McDonough and Michael Braungart to promote and power "the Next Industrial Revolution" through intelligent design. MBDC employs Cradle to Cradle(SM) Design using strategies they call "eco-effective" (rather than the widely promoted "eco-efficiency") to create products and systems that contribute to economic, social, and environmental prosperity.

Prior to joining MBDC, Ken directed the worldwide sustainability program at SC Johnson. He has also worked with many small, medium and large multi-national corporations introducing sustainability, Cradle to Cradle design principles and practice to the organizations.

To view Ken Alston's presentation, please click here