Adam Werbach, CEO of Saatchi & Saatchi S (USA) explores the true definition of a sustainable brand. He shares his views on sustainability and sets marketers a sustainability challenge as he questions whether companies with a less than green product can be 'sustainable' in its societal leadership and impact.

Adam Werbach's inspirational presentation explored the true definition of a sustainable brand.

In his live video link up, he set a challenge to marketers and shared insight into how he's fighting the sustainability fight.

Both a full and abridged version of the session will be available here as soon as it's been edited and his session is included as an audio file below. Area's covered by Adam included:

- Is it only authentic for brands that are built from sustainable models to be true green marketers? Or can a company with a less than green functional product be 'sustainable' in its societal leadership and impact?

- Has being 'green' become synonymous with being 'good' and if so, are we then just 'good marketers'? Weren't we always 'good'? When is being 'good' really enough and can it truly save the planet?

Adam Werbach explores the true definition of being a sustainable brand.