Green Marketing Forum
| Sydney | Monday 29th Jun 09 – Tuesday 30th Jun 09 |
| Melbourne | Wednesday 1st Jul 09 – Thursday 2nd Jul 09 |
Marketing to the ‘green' consumer is extremely challenging, especially so in times of worsening economic conditions. The rhetoric suggests that the recession is killing off green products and services. However, check-out the newspapers, leading websites and current tv ads and you'll find green marketing campaigns abound!
This conference and workshop explores strategies for successfully marketing green products and services, profiling current campaigns by a range of leading companies (corporate and SMEs).
Conference Key in-depth sessions:
- Is Green Marketing immune to the recession?
- Market segments and how to sell to them
- Green Values vs GreenProducts: What is thebest driver for your brand?
- How to convert the "green intent" in your organisation into real green outcomes
- What to green? The company, its supply chain or its products - a marketing perspective
- Top Tips for creating a credible "green" brand
- Case Studies from IBM, The Body Shop, Paperlinx. Living Edge and many more
Green Marketing Technical Workshop
Scott McDougall, CEO of leading North American Environmental Marketing Agency, TerraChoice presents a half-day technical and interactive workshop on the latest thinking in Green Marketing.
This workshop is a must-attend for any business looking to convert green credentials into a winning brand, improve your marketing strategy and positioning.
You will hear about:
- Validation and 3rd party verification
- Segmenting the market
- Environmental instruments and how to use them
- Eco-labelling
- How to use the market to advance sustainability in your organization
Download Event Program
The event program is provided in PDF format. This allows you view and print it high resolution. You will need the free Adobe Acrobat Reader software to view these file types.
Event Blog
The event blog contains downloadable papers and documents as well as an open Q&A forum for all your questions before or after the event.