Green Marketing Forum – Event Blog
Green marketing technical workshop in Melbourne
A green marketing primer covering products and EVP, segmentation, challenges and solutions, communications, and breakouts throughout. Presented in Melbourne on 2 July.
Beyond green tokenism
Beyond green tokenism - Covers how to convert green intent into real green outcomes. Presented in Sydney on 30th June and Melbourne on 1 July 2009.
Segmentation and greenwashing - Challenges for green marketers in 2009
Covers the seven sins of green washing, what is new in 2009, segmentation of consumers in terms of their green orientation, significance of values and solutions to reach them. Presented in Melbourne on 1 July 2009.
An international perspective of green markets in Australia
What we have in common - The seven sins of green washing and a perspective of green consumer segments. Presented in Sydney on 30 June 2009.
Green winners
A paper on the performance of sustainability-focused companies during the financial crisis.
Green marketing technical workshop
A green marketing primer covering products and EVP, segmentation, challenges and solutions, communications, and breakouts throughout. Presented in Sydney on 29 June.
Green values vs green products: The experience of LUSH
The experience of LUSH in building and marketing sustainable products. Presented in Sydney on 30th June.
LIVING EDGE People, Product and Planet Campaign
Please read the case study that suggests 'the power of building sustainability into your brand and promoting it across everything you do'.
Paperlinx ENVI Carbon Neutral Paper Campaign
Paul Allen talks about the carbon neutral campaign by PAPERLINX. Presented in Sydney on 30th June and Melbourne on 1 July 2009.
Carbon footprinting and labelling
Covers climate change and energy security, consumer research findings, PAS 2050, examples of recent projects and business benefits. Presented in Sydney on 30th June.
Building A Smarter Planet: the next leadership agenda for IBM
IBM's products and initiatives in green leadership. Presented in Sydney on 30th June and Melbourne on 1 July 2009.
Green marketing vs green values - The experience of The Body Shop
Making sustainability a credible part of the corporate DNA, the role of partnerships, and how to use marketing power to educate customers and influence government, media and society. Presented in Melbourne on 1 July 2009.