National Green Brands Forum 2010
| Green Brands Forum 2010 | Thursday 17th Jun 10 |
| Brand Ambassador Workshop | Friday 18th Jun 10 |
| GB Forum & BA Workshop | Thursday 17th Jun 10 – Friday 18th Jun 10 |
| Accelerated E-Learning Programme | Wednesday 16th Jun 10 |
A strong sustainability message is a key ingredient for innovative brand management in today's increasingly competitive marketplace. Momentum continues to build behind responsible purchasing and consumers are increasingly aware of the sustainable credibility of the products and services they buy.
In its third year, the Green Brands Forum 2010 brings together Australia's brand leaders to explore and share their strategic wisdom in a collaborative and practical environment. We explore the full gamut of issues around managing a sustainable brand:
- Insights from the Green Shopper Survey and brand-centric social media site, Brand Karma
- Case studies of world leading marketing strategies - what worked and what didn't?
- How important is social media in building a credible sustainable brand?
- Green Marketing Regulation - hear the latest from the ACCC plus an introduction to the National Carbon Offset Standard
Led by Adam Werbach, Global CEO of Saatchi S (USA) and expert in sustainability strategy, delegates will hear presentations and discussions by Unilever, Origin, Australian Paper, ETIKO, Cadbury, SENSIS, Orange Power...and many more. For more info see Meet The Speakers or Event Program
In conjunction with the Green Brands Forum 2010 we are also running two related, supplementary programmes, please follow the links for details.
Green Marketing Accelerated E Learning Program - Wed 16th June 2010
Brand Ambassador Workshop - Friday 18th June 2010
View the interview by Sky Business with Richard Milroy, Director of the 3 Pillars Network. In this interview, Richard talks about the growing market for green products and services despite the recession (May 2009).
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Download Event Program
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Resources
The event blog contains downloadable papers and documents as well as an open Q&A forum for all your questions before or after the event.